Building on these five pillars, we conduct research to understand the conservation status and needs of our priority species. Then we identify and rank key threats, including direct drivers (e.g. poaching, habitat loss), and underlying systemic drivers of loss (e.g. poor policy, poverty, etc.).

We create a simple, measurable response plan, also seeking benefits for local people’s wellbeing. Each plan includes local and targeted actions that save species (e.g. management plan, community patrols, local awareness), bold actions that challenge systemic, existential threats (e.g. litigation, thought leadership, policy papers), investment and inspiration in species champions and conservation leaders.

We implement our plan, minimize the identified threats and track our progress. Finally, we measure impacts, learn and adapt, repeat, replicate, and scale up.